The reemergence of populism in recent years has had a significant impact on various sectors, including tourism. This article examines the connection between the rise of populist political movements and the image of tourism destinations. Using the IMRAD format, the study explores how populism influences the perception of these destinations and the challenges that arise for tourism industries. The findings indicate that populism, through its focus on nationalism, anti-globalism, and local identity, has reshaped the marketing, appeal, and sustainability of tourism destinations.